The B2B Buyer’s Journey and B2B Marketing - Mark Donnigan

B2B marketing has the special obstacle of frequently handling long and complex sales cycles. These can be triggered by a variety of elements, such as the requirement for multiple choice makers, the high value of the product and services being sold, and the need for thorough research study and consideration before purchasing.One key aspect of the B2

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B2B Marketing - Mark Donnigan Interview

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

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