In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport
Grappling with today’s B2B Buyer’s Journey is Key to Win in B2B Marketing - Mark Donnigan
B2B marketing has the distinct difficulty of often handling long and complicated sales cycles. These can be caused by a variety of aspects, such as the need for multiple decision makers, the high worth of the products or services being offered, and the need for extensive research and factor to consider prior to making a purchase.One key aspect of t
The B2B Buyer’s Journey and B2B Marketing - Mark Donnigan
B2B marketing has the special obstacle of frequently handling long and complex sales cycles. These can be triggered by a variety of elements, such as the requirement for multiple choice makers, the high value of the product and services being sold, and the need for thorough research study and consideration before purchasing.One key aspect of the B2
B2B Marketing - Mark Donnigan Interview
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit